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Let’s look at some real brands that used phone data to drive results:

Domino’s Pizza: Used SMS blasts to offer time-limited deals. Conversion rates soared.

Zara: Sent WhatsApp updates about restocks. Loyal customers felt VIP treatment.

Amazon: Uses phone numbers for delivery updates, alerts, and ...

Creating buyer personas stories What do we mean by creating stories? This exercise helps humanize the demographic and psychographic data you've collected from your buyer personas, making it easier to create more effective marketing and service strategies that target your ideal customers. Here's how ...

There is no solution to bureaucracy, but if you detect it, do everything in your power to stop it, as it can be the main obstacle to a successful campaign. 9. You are not auditing your campaigns If your Google Ads campaigns are being run by internal people and you're not auditing their work ...

It must be generated. In a market where demand must be generated, several challenges are faced and this is what we are going to review. Time to generate demand Creating demand takes time and requires a willingness to invest in educating the market, first by creating awareness that a problem exists ...

Initially, the app was mostly used to make short, silly videos, share beauty and fashion tips, or use its music mode feature, which allows users to create music videos with soundtracks from their phone’s library. is also a great platform for aspiring content creators and publishers looking to build ...

You can reach a lot of people through social media, but you can't treat everyone equally. Poor segmentation is a glaring flaw in many social media strategies. Let's look at two examples of poor segmentation from companies that are spending a LOT of money on presence: A company that provides business ...

While Google's algorithm allows you to turn an advertising campaign on and off, the reality is that pausing a Google Ads campaign is not a good idea. And it could be a way to waste time and money causing a negative impact on the brand's performance and digital footprint. There are companies that ...

In another case, despite its importance as a Mexican financial Fintech, Credijusto was the one that had the least interactions and responses on social networks, paying almost no attention to the digital interactions of its clients. Clip, another well-known Fintech, is the one with the best response ...

Engaging in conversations with your audience about your business is a strategy that could undoubtedly benefit you greatly in terms of brand positioning. Marketing through social media helps you open up opportunities for new prospects and keep current customers engaged through constant communication ...

What is Universal Analytics and what is Google Analytics 4 (GA4)? Universal Analytics is a web analytics service from Google, launched in 2013, that provides businesses with features to monitor website performance, such as page views and time spent on sites. Despite its good functionality, as of ...