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What is Universal Analytics and what is Google Analytics 4 (GA4)? Universal Analytics is a web analytics service from Google, launched in 2013, that provides businesses with features to monitor website performance, such as page views and time spent on sites. Despite its good functionality, as of July 1, 2023, Universal Analytics will be replaced by its most recent version, GA4 , which is here to revolutionize the way we measure customer experience. This release will offer a more comprehensive view of website and app data than ever before. It will also offer flexible privacy controls, such as cookie-less measurement and behavioral modeling, as well as direct integrations with other platforms.


What are some of the key differences between oman whatsapp number data GA4 and Universal Analytics? The main difference between these platforms lies in the way they track user behavior. With Universal Analytics , tracking is done at the page level, while GA4 tracks user behavior at the event level. An event is a user action that can be tracked within an app or website. or watching a video. These events have associated parameters, such as categories, labels, and values, and provide more detailed insights into user behavior than any other data type available in the analytics platform.