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For example, Intel, a processor manufacturer, had great difficulty showing its product because it is usually hidden inside another product (device). Namely, a processor can be hidden in an Apple or Asus computer.

In 1998, Intel developed a distinctive sound for its logo, which soon became a symbol ...

Now that you know that price is only 9% of the weight of the decision that causes companies to lose customers, it is worth considering the second factor, i.e. quality. Personally, this result surprised me a lot, because until now I was attached to the paradigm of "highest quality". It turns out ...

We recommend choosing a CRM system according to the following algorithm:

Step 1. Defining business needs : before choosing a CRM, you need to clearly define the tasks and goals that it should solve;
Step 2. Selecting options that solve these problems ;
Step 3. Checking the adaptability of the CRM ...

It is the consistent completion of three basic steps that will allow you to successfully and quickly launch digital marketing and quickly obtain tangible results.

Moreover, the integration of a well-developed landing page, optimized advertising campaigns and CRM will allow you to build a unified ...

Step 5:
Tracking results and analyzing data are key components of a successful customer relationship management strategy.

As we’ve already noted, a CRM system can provide you with valuable information about your customers and their behavior. Use it to:

measure the effectiveness of your strategy ...

Having a CRM system (Customer Relationship Management system) is an important step towards optimizing the work of the sales department and increasing its effectiveness, due to the fact that CRM

provides automation of routine processes

In particular, with CRM you can automate contact management ...

Step 4.
In the current reality, most interactions with clients can and should be automated.

All popular CRM systems allow you to do this.


Useful material:
Increasing revenue with CRM marketing: 10 cross- and upselling strategies
Let's say that in the previous step you manually sent an email to a ...

Integrating CRM with advertising campaigns allows you to:

automate customer flow management processes;
optimize advertising costs;
improve interaction with the target audience;
analyze the effectiveness of advertising campaigns and identify sources of the highest ROI (return on investment) for ...

Changes cannot be avoided: the market changes, the “rules of the game” on it, the needs and expectations of consumers…

"Adaptive, flexible, customer-oriented" - this is what a business aimed at long-term development should be. And this, in turn, implies constant optimization of business processes ...

A nice bonus:
As our experience shows, with the help of a CRM system you can “pump up” not only interaction with clients, but also communications within the company.

First, centralized storage of all work data makes it easier to access and share information among employees.

Secondly, recording a ...