The image above shows an example of primary and repeat sales funnels

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Integrating CRM with advertising campaigns allows you to:

automate customer flow management processes;
optimize advertising costs;
improve interaction with the target audience;
analyze the effectiveness of advertising campaigns and identify sources of the highest ROI (return on investment) for further optimization of marketing efforts.
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How to quickly “fit” CRM into your work processes
The algorithm of actions tested in practice is as follows:

select the version and tariff in the CRM system of interest iceland consumer email list for which it is necessary to assess the needs of the business and the size of the team that will work in the CRM;
customize CRM modules : manage contacts, deals, tasks, reports and other functions that match your business processes;
build a meaningful sales funnel and reporting system .
This will allow you to get an easily digitized marketing system: in the CRM you can see which advertising channels and activities bring the greatest results in the short term (quick sale) and in the longer term (a deal with a large check and subsequent upsells).

Accordingly, this way you will be able to evaluate the effectiveness of the advertising activities launched in step 2;

Conduct training for employees on how to use the CRM system so that they can effectively apply its functionality in their work.

Lifehack : we recommend that at least at the first stages of mastering CRM, you set up the functionality for setting automatic tasks, each of which will be accompanied by a checklist indicating what and how exactly needs to be done at this stage. This will allow you to minimize the training time for employees and adapt new employees faster.

After implementing these actions, it is important not to forget about assessing the satisfaction of your customers (collecting NPS) in order to implement rules for handling negativity and retain and increase customers, rather than lose them.