However, we have one recommendation for you: after creating the custom conversion, it is very important to refresh the page where you want the conversion to take place , as this allows the pixel to fire, know that the custom conversion is active.
Assets
In the Assets section of the Facebook Ads Manager main menu , you have uk email database quick and easy access to the key assets you've used to create your ads, including audiences you've saved for targeting, images you've used, and more.
Audiences
While you can create an audience for your ad during the design process, you can also use this tool to create an audience for future use.
When you save an audience to use for future ads, you can also find that saved audience here. Facebook allows you to create three types of audiences: a custom audience, a lookalike audience, or a saved audience.
You'll choose an audience type based on the goal of your advertising campaign or performance indicators for your business. For example, you can create a custom audience based on a customer file or engagement with your website, app, or Facebook content. After you select the type of custom audience you want to create, Facebook walks you through its options.
Let's look at some examples…
For example, if you want to base your custom audience on Facebook engagement, you'll see a number of engagement options to choose from.
You can target your ads to people who watched your videos, clicked on a lead ad, opened your ad, or interacted with your page.
After you click on an interaction option , you'll see the specific interactions you can target. This example shows the page-specific options available after choosing the Page option.
As you narrow down your options for your Facebook Ads Manager custom audience, you'll find specific ways to define the audience you want to target, such as these page-specific interactions.
A custom audience lets you target people you've already established some sort of relationship with , while a lookalike audience helps you find more people who have similar attributes to the people who already engage with your content. After you select the option to create a lookalike audience, use the Source field to tell Facebook the attributes of the audience you want to match. Then define the Location and Size of the audience. Facebook Ads Manager lets you create a lookalike audience—one that has already engaged with your business.