Here is a list of the 10 most important behavioral factors:
1. Time spent on the web resource
The more time a user spends on your site, the better. Time is the most valuable resource for a modern person. If users don’t spare time to study your web resource, it means they found it useful for themselves.
In order to increase the time the user stays on the site, you should use competent interlinking. Ideally, the user should go from one blog article to another, then study the services, etc. Naturally, to achieve this, it is not enough to place links. You also need to prepare high-quality and useful content for the user.
Another proven way to keep the user on the web resource is to use interactive elements - calculators for calculating the cost of the service, etc. Here you can kill several birds with one stone. After all, in whatsapp number data addition to increasing the time the user spends on the site, you will also get a psychological marketing effect - involving the consumer in the action.
On the website we developed for the painting studio , we significantly increase the user's stay time through interactivity. The person experiments, choosing different techniques for painting the portrait and its dimensions:
2. Return to the search page
If a person returns to the search page after reading an article and types in the same query, it means that he did not find comprehensive information on the issue that interested him. This is an alarming signal for search engines.
When this happens regularly, the site gradually sinks in search results. The developers of any search engine are vitally interested in keeping users happy. Otherwise, they will start using another search engine.
3. Bounce rate
If people leave your web resource en masse almost immediately, the search engine "concludes" that the site does not correspond to its place in the search results. That is, it is assumed that users are disappointed and it is hardly worth showing this page to others.
In Yandex Metrica, a bounce is considered to be a visit during which the user:
stayed on the site for no more than 15 seconds;
limited himself to visiting one page;
did not take any action on the site at all.