Segmentation Organize your email database into segments based on criteria such as:
Demographics: Age, location, gender.
Behavioral Data: Purchase history, website interactions.
Engagement Levels: Active subscribers vs. inactive ones.
Segmentation allows for personalized and phone number database targeted email campaigns, leading to higher engagement rates.
Periodically clean your email database to remove:
Bounced Emails: Addresses that no longer exist or are temporarily unavailable.
Unsubscribes: Individuals who have opted out of receiving communications.
Inactive Contacts: Users who haven't engaged with your emails over a specified period.
Regular maintenance ensures better deliverability and compliance with email marketing regulations.