Why not trust WPBeginner?

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At WPBeginner, we are a team of experts in WordPress, eCommerce, online marketing, growth strategies, and more.

We use many different analytics tools and have extensive experience with Google Analytics and MonsterInsights.

We actually use MonsterInsights on our websites to track conversions, referrals, and visitor demographics. It’s really helped us understand our readers better and improve our strategies.

For tools we don’t use on our own sites, we test and research them thoroughly to ensure we provide our readers with accurate and up-to-date information. For more details, see our editorial process .

Ready? Time to dive in!

Ease of use
In this first section, we'll look at the installation process and overall ease of use of MonsterInsights and Site Kit.

Kit do site

To install Site Kit , log in to your WordPress dashboard and go to Plugins » Add New . In the search bar, simply type “Site Kit” or “Site Kit by Google”.

Once you find the tool, simply follow the instructions to install and activate the plugin .

Installing Site Kit by Google from the WordPress dashboard
After that, you can click on the “Site Kit” menu in your dashboard.

Next, you'll need to sign in with your Google account, grant the necessary permissions, and connect services like Google Analytics , Search Console , and AdSense .

Important note : Remember that if you don’t already have accounts for these Google services, you’ll need to set them up. For details, see our guide on how to install Google Analytics on WordPress and how to add your WordPress site to Google Search Console .

Setting up Google Analytics in Site Kit is part of its setup wizard
Once you've completed the setup, you'll be able to view key data directly in your WordPress dashboard.

Site Kit was designed with simplicity in mind. You can easily switch tabs to find reports on traffic, top-performing content, site speed, and AdSense earnings.

Site Kit's navigation
This can make it feel less overwhelming, especially for beginners who just need the basics without too much complexity.

Monster Insights

MonsterInsights is an advanced plugin teacher database that brings Google Analytics directly to your WordPress dashboard. It makes complex data easier to understand with simple charts and reports.

To get started, you'll install and activate the free MonsterInsights plugin .

Once activated, a new “Insights” menu and welcome screen will appear in your WordPress admin.

The MonsterInsights setup wizard
The setup wizard will ask you to choose a website category (business, blog, or online store) and then ask you to connect to your Google Analytics account.

Important Note : Keep in mind that if you don’t already have a Google Analytics account set up, you’ll need to do that first. For more information, see our guide on how to install Google Analytics in WordPress .