In this blog post, we’ll be exploring some of these number in cambodia scintillating upcoming features and enhancements, with a little commentary on why we’re so excited to use these in practice. Feel free to skip ahead using the links below…
Enhancements and upgrades
Business Units
Drag-and-drop builders
External activities
Advanced Slack integration
Automated setup and onboarding
Tracking and consent enhancements
Brand new MCAE features
Conditional Completion Actions
Wait steps of less than one day
Customised User notifications
Einstein just got smarter
Advanced email metrics
Product roadmap webinar
While there have been whisperings of some of these new features for some time, many of the insights in this blog post are from the recent Account Engagement Product Roadmap’ webinar, delivered by Alex Anderton, Regional Sales Director for MCAE, and Nicki Iverson, Lead Solution Engineer for MCAE.
This webinar did a nice job of recapping the recently introduced Pardot features, which put into context some of the enhancements Salesforce has been making to its drag-and-drop builders, as well as smoother integrations made possible by use of API5.
Enhancements and upgrades
Business Units
Marketers are embracing the ability to segment their MCAE org into several standalone databases using Business Units, but this has proven restrictive and can result in some headscratchers around asset management and Prospect tracking.
Business Units are set for an overhaul that will make it easy to:
Track a single website across multiple BUs
Manage/copy assets from one BU to another, such as Engagement Studio Programs
Configure BUs centrally, such as creating a custom field just once for several BUs
Drag-and-drop builders
MCAE’s Landing Page and Email builders put the power of design into the hands of a no-code marketer, and new enhancements are set to take these platforms even further:
Landing page builder
Improved form styling in the builder
Easily include custom code, such as analytics and tag manager scripts
More control over unpublished pages, such as being able to apply 301 redirects