6. Creating backlinks
How do you make sure that your website or certain pages are as attractive as possible for third parties to link to? A few options:
Make sure you have interesting content on your website that will make readers want to link to your content. Organic links are valued by Google
Use current events to piggyback on the popularity of a certain topic. For example, link a piece of news to your own expertise. By playing on current events, you will get a higher rating from Google and there is a big chance that others will link to your content. This is also called newsjacking .
Create customer cases that the customer is proud of, so that they will also be happy to link to your case.
Create templates from content you provide that are linked by third parties.
But above all: make sure you have a structural approach, where you use the easiest route, realize relevant backlinks and influence the frequency of new links so as not to be penalized by Google. A good methodology for this is the following:
Make a list of clients you would like to us phone number list approach to get a backlink from. Go to the client's website, see where a link for the client would be most effective and help the client realize the link. This can be done, for example, by writing a blog for the client, providing a logo in advance, sharing a suitable anchor text with the client, and so on. In any case, make sure that you take as much work off your client's hands as possible. This will increase your chance of a link.
Then contact the customer, explain where and how you would like to realize the link and offer assistance where necessary.
Make a list of competitors and find out which backlinks this competitor uses. Do this, for example, via a so-called backlink research tool. Put these links of your competitor in the list, including the spam score, and determine which links could also be interesting for your own site. Look at the websites and determine where a link on the site in question would be most logical. Then approach the owner of the site in question with the request to include a link to your website.
Take your list of keywords that you want to be found on and determine which websites come up when you search for the relevant words. Then do the same as above and determine which backlinks could also be interesting for your own site. Determine again where a link on the relevant site would be most logical and approach the owner of the site with the question whether linking is possible.
Use relevant social channels such as LinkedIn, Facebook, Instagram or Twitter and determine which influencers come up when entering your chosen keywords. Check if these influencers have a relevant website and do the same as described above.