The between the marketing plan and the 4Cs

[joyuwnto787]

An action schedule is nothing more than a kind of calendar in which you will organize all the actions that need to be carried out within your company, within what deadline they will be delivered, the costs involved, and who is responsible for them.

This schedule will help to better organize the team, which promotes greater productivity among employees and creates an environment where everyone is dedicated to achieving the desired objectives within the established deadline.

Have a position
A company's positioning is related to how it wants to be perceived and interpreted within the market, and this directly impacts the brand's evaluation by customers and competitors.

Therefore, within your marketing plan, it's important to align your company's shop values and principles, and more than that, put them into practice and highlight them in your strategies and launches so that everyone understands your positioning based on this action.

These are just some of the steps you can take to start creating your marketing plan. Study this topic more and discuss innovations with your team so everyone is aligned and ready for this new beginning.

The 4Cs are a concept within marketing that teaches companies to focus on four extremely important points within any business that wants to achieve success and good performance, which are:

Customer;
Cost;
Communication;
Convenience.
The customer is the most important part of your business. Costs are inevitable, but the lower they are, the better for your company. Communication is essential for any area of your business, and convenience sets your brand apart in the market.

Developing a good marketing plan fits perfectly with this concept, because with this planning you can balance and take care of these 4Cs that are extremely important for the future of your business, whatever it may be.

Therefore, creating a marketing plan goes far beyond simply writing down your company's goals and the timeframe in which you want to achieve them. It's about humanization, empathy, and a strategy to impact the market in an innovative and different way.

As with everything in life, it's crucial to plan your short-, medium-, and long-term goals. Therefore, having a marketing plan will prevent mistakes and losses in your business, helping your brand grow even further.