To further her understanding of the business world

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"I started researching what I could offer him instead of kibble," she said. Testing food alternatives for her dog, she discovered the market potential and opened "Alimentacão & Gatos." The first step was to register as a MEI (Individual Microentrepreneur).

She then received guidance from nutritionists specializing in pets to develop the menu. There are basically three options: pork, beef, and chicken protein. She also caters to dogs and cats that require specific diets prescribed by veterinarians.

"Everything here is natural, with no additives, colorings, or preservatives," commented shop Andreza. She already produces 350 to 400 lunchboxes per month for customers in Limeira and the surrounding area. The meals are frozen and packaged in seven-packs.

, she participates in the Núcleo de Alimentação Fora do Lar (Outside the Home Food Center), an Acil project that supports entrepreneurs in the sector.

Confident in the potential of the PET market, Andreza has expansion plans, including the opening of a permanent sales point. Currently, sales are made via WhatsApp, based on social media promotions.

CHURROS

Vinícius Cardoso Pires Piza, 27, graduated in Agribusiness Management from Unicamp and has been in the industry for a long time. He ventured into churro production. In 2019, he set up a trailer to sell his delicacy, "Sugar and Cinnamon." With vegan dough and "quality ingredients," he says the product was well received.
He now has two outlets in the city, in Santo André and Lago neighborhoods, and last month, he opened a third trailer in Praia Grande, São Paulo. He has also entered the events market.