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This advice, however, doesn't just apply to landing pages. You can apply it to newsletters , where you can utilize some of these resources. A/B testing should be performed regularly, keeping up with new internet resources and changes in audience behavior.

Tools for performing A/B testing
If you want tips on specialized tools or automation c level executive list software that will allow you to perform A/B testing on landing pages, we recommend the most common ones: Google Analytics (free), VWO and Unbounce . In the case of email testing, you can use the email marketing tools themselves, but it is not as automated a process as in the case of landing pages.

Now that you know how to run A/B tests and have some tips for better results, you can start doing this today. You can display both variations of your landing page or email simultaneously, or only one variation will be available for a certain period. Choose the method that saves you the most time and test often.