What prevents the customer from recruiting personnel super cheaply. A 15-point checklist

[mahmudaaktar]

This article will discuss how a client searches for and finds the services of a contractor on our website. Which services are in demand and which are not. How to describe a service and its NAME to receive ten-fifteen-twenty or more orders per month.

The most common mistake of the performer is to place one universal service on the site, which, like a resume, will be about everything at once, and wait for an avalanche of orders. This is approximately how 80% of performers come to the site, whose services are called as follows:

"Recruitment of personnel throughout Russia" or "recruitment from shift work to TOPs"
"Staff assessment/motivation/training" or "Trainings".
"Employment".
In them, as a rule, the service is named in general phrases or a list of services is given, experience is described, a little more is only on the favorite topic - about the format of work and payment.

This is understandable - we all want to do fewer movements and uae phone number List get more results. Or maybe the performers just think that a jack of all trades (from a cleaner to a top manager) is more attractive and has a broader scope than some specific and narrow professional offer.

However, such a formal approach, unfortunately, WILL NOT WORK. To understand why, let's clarify:

WHAT exactly are customers looking for when they come to us,
HOW exactly do customers find your services and send you invitations/direct requests on our website.
The answer to the first question seems to be clear - customers are looking for specific services that are applied to their tasks. Now let's figure out how they do it technically.
There are only six such search scenarios:

The most common method is searching through Yandex or Google. The customer types their question/task in the Yandex search bar. As you understand, they do not type universal phrases like "personnel selection" or "personnel training". They write about their specific problem. What they need. For example, "taxi driver selection" or "Python developer selection" or "call center specialist training". Since we have the largest HR performer exchange and HR service catalog in Russia , the search engine will most likely give them your service in the first lines if it matches their precise and specific request. During the summer months alone, the exchange performers received more than 2,500 such requests for their specific services. We have examples of performers who receive direct requests for their specific service almost every day .