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Posted: Sun Dec 22, 2024 4:43 am
MuleSoft are the top-level solutions and within these, there are multiple products. A business may have access to a particular solution but only one or two products within this solution.
Take Marketing Cloud as an example. Marketing teams may have access to the Marketing Cloud solution and specifically, the Account Engagement’ product (formerly called Pardot).
Or, the team could have access to both mobile number in cambodia Engagement’ (the standard Marketing Cloud platform) and Account Engagement’.
Historically, teams would log in to each product individually i.e. Pardot users would log in at pardot.com but moving forward, all team members will access their chosen product(s) with a single Salesforce login. This is the case regardless of whether you are using a product as a standalone or through Customer 360.
Underpinning the Salesforce solutions and products, we have ’add on’ apps that are pre-built and integrated, such as Slack.
Lastly, beyond these platform-specific products and apps, users have access to Salesforce Customer Success and Salesforce Partners (like us!) and the level of access or support customers receive is based on their subscription or arrangement with a partner.
Hopefully, that overview clears up the confusion around the various Salesforce-owned platforms, like Marketing Cloud, and how they all fit together!
Your next question then, is likely: what do each of the solutions and products offer? Perhaps you’re unsure which is the right one for you and need to understand their capabilities a little more. If this is the case, keep reading. I’ll briefly cover each of the solutions and products and their intended uses.
A breakdown of each Salesforce solution
Sales Cloud
Sales Cloud is Salesforce’s jewel in the crown and their original CRM product. The focus of Sales Cloud is to assist sales teams in managing and closing leads and using lead management tools and features such as quoting, product management, and sales forecasting. Sales Cloud could be used for selling to new customers, or upselling to existing customers.
Service Cloud
While Sales Cloud and Service Cloud both involve aspects of customer management, the main difference is that Service Cloud is a CRM focused on existing customer support and resolutions, through email, live chat, and phone services.
Commerce Cloud
Backed by the Salesforce Content Management System (CMS), Commerce Cloud is designed to effectively manage the online commerce delivery and digital sales experience side of a business for both B2B and B2C companies (with products tailored to each). It can be used to build online shopping experiences including personalised recommendations using AI.
Marketing Cloud
Marketing Cloud is Salesforce’s full marketing automation solution, designed to enable you to connect and engage with your customers through email, SMS, social media, and online advertising platforms. It’s about communicating with your marketing database in the most sophisticated and tailored ways. Marketing Cloud Engagement’ is the traditional Salesforce Marketing Cloud platform, complete with Studios’ like Email Studio, Mobile Studio, and Journey Builder.
Marketing Cloud Account Engagement’ is the platform formerly known as Pardot. It’s most valuable to B2B businesses or those B2C companies with long sales pipelines and high-value products and services. Reason being, Account Engagement has superb lead generation and nurture capabilities, along with scoring and grading functionality.
Take Marketing Cloud as an example. Marketing teams may have access to the Marketing Cloud solution and specifically, the Account Engagement’ product (formerly called Pardot).
Or, the team could have access to both mobile number in cambodia Engagement’ (the standard Marketing Cloud platform) and Account Engagement’.
Historically, teams would log in to each product individually i.e. Pardot users would log in at pardot.com but moving forward, all team members will access their chosen product(s) with a single Salesforce login. This is the case regardless of whether you are using a product as a standalone or through Customer 360.
Underpinning the Salesforce solutions and products, we have ’add on’ apps that are pre-built and integrated, such as Slack.
Lastly, beyond these platform-specific products and apps, users have access to Salesforce Customer Success and Salesforce Partners (like us!) and the level of access or support customers receive is based on their subscription or arrangement with a partner.
Hopefully, that overview clears up the confusion around the various Salesforce-owned platforms, like Marketing Cloud, and how they all fit together!
Your next question then, is likely: what do each of the solutions and products offer? Perhaps you’re unsure which is the right one for you and need to understand their capabilities a little more. If this is the case, keep reading. I’ll briefly cover each of the solutions and products and their intended uses.
A breakdown of each Salesforce solution
Sales Cloud
Sales Cloud is Salesforce’s jewel in the crown and their original CRM product. The focus of Sales Cloud is to assist sales teams in managing and closing leads and using lead management tools and features such as quoting, product management, and sales forecasting. Sales Cloud could be used for selling to new customers, or upselling to existing customers.
Service Cloud
While Sales Cloud and Service Cloud both involve aspects of customer management, the main difference is that Service Cloud is a CRM focused on existing customer support and resolutions, through email, live chat, and phone services.
Commerce Cloud
Backed by the Salesforce Content Management System (CMS), Commerce Cloud is designed to effectively manage the online commerce delivery and digital sales experience side of a business for both B2B and B2C companies (with products tailored to each). It can be used to build online shopping experiences including personalised recommendations using AI.
Marketing Cloud
Marketing Cloud is Salesforce’s full marketing automation solution, designed to enable you to connect and engage with your customers through email, SMS, social media, and online advertising platforms. It’s about communicating with your marketing database in the most sophisticated and tailored ways. Marketing Cloud Engagement’ is the traditional Salesforce Marketing Cloud platform, complete with Studios’ like Email Studio, Mobile Studio, and Journey Builder.
Marketing Cloud Account Engagement’ is the platform formerly known as Pardot. It’s most valuable to B2B businesses or those B2C companies with long sales pipelines and high-value products and services. Reason being, Account Engagement has superb lead generation and nurture capabilities, along with scoring and grading functionality.