You can use this number to identify potential problems or optimization opportunitie
Posted: Sun Dec 22, 2024 4:40 am
GSC will now provide you with data on how that particular page is phone code philippines performing for the queries listed in the table. Simply find the query you want to analyze and review the CTR column to see how it is performing.
Use benchmark data to find out if you have a relatively high or low CTR based on your ranking.
Next, follow the action steps in the How to Improve Organic CTR section to improve.
What is a good organic CTR?
There is no universal reference for what constitutes a “good” or “bad” organic CTR.
Your CTR will largely depend on what other pages and SERP features (e.g. featured snippets) appear in the search results.
But you can use benchmark data to compare your performance.
Your page's ranking position will have a huge impact on the number of clicks you receive.
Backlinko studied over 4 million Google search results to understand organic CTR benchmarks.
The study includes organic CTR data from 1,312,881 pages and 12,166,560 search queries across multiple Google Search Console accounts.
These are the results of the pages that appear on the first page of Google:
A chart showing the breakdown of Google's organic CTR by position"
Image source: Medium
The first organic result in Google's SERP has an average CTR of 27.6%.
Position two has a CTR of 15.8%.
And so on.
So what is a good CTR?
Any value equal to or greater than these benchmarks would indicate that your page is outperforming the average.
Whenever you analyze your own performance, be sure to take average position into account when deciding whether your CTR is “good” or “bad.”
Factors that influence organic CTR
Organic CTR is highly contextual, and many factors influence it:
SERP Position: In many cases, the biggest factor influencing your organic CTR is the position your page occupies. The top three positions get the most clicks and have a higher CTR than pages in position #4 and below.
Use benchmark data to find out if you have a relatively high or low CTR based on your ranking.
Next, follow the action steps in the How to Improve Organic CTR section to improve.
What is a good organic CTR?
There is no universal reference for what constitutes a “good” or “bad” organic CTR.
Your CTR will largely depend on what other pages and SERP features (e.g. featured snippets) appear in the search results.
But you can use benchmark data to compare your performance.
Your page's ranking position will have a huge impact on the number of clicks you receive.
Backlinko studied over 4 million Google search results to understand organic CTR benchmarks.
The study includes organic CTR data from 1,312,881 pages and 12,166,560 search queries across multiple Google Search Console accounts.
These are the results of the pages that appear on the first page of Google:
A chart showing the breakdown of Google's organic CTR by position"
Image source: Medium
The first organic result in Google's SERP has an average CTR of 27.6%.
Position two has a CTR of 15.8%.
And so on.
So what is a good CTR?
Any value equal to or greater than these benchmarks would indicate that your page is outperforming the average.
Whenever you analyze your own performance, be sure to take average position into account when deciding whether your CTR is “good” or “bad.”
Factors that influence organic CTR
Organic CTR is highly contextual, and many factors influence it:
SERP Position: In many cases, the biggest factor influencing your organic CTR is the position your page occupies. The top three positions get the most clicks and have a higher CTR than pages in position #4 and below.