Types of backlinks
Posted: Sun Dec 22, 2024 4:17 am
The higher a site ranks in a search SERP, the better for your business: people tend to click on the first results displayed on Google, Bing, Opera, and other search engines.
Why do search engines care about backlinks for this ranking?
Once upon a time, it didn't matter how good a website's content was, how popular it was, or what its goal was.
If a phrase on a page matched a phrase someone entered into a search engine, then that page was likely to appear in the results.
For example, if someone had an online journal where they extensively documented that they had taken their car to an “auto accident repair shop,” when someone searched for “auto accident repair shop” they would likely be directed to that page.
It didn't take long for website owners to realise that they could exploit this weakness by resorting to "keyword stuffing".
This practice involved creating websites with massive lists of keywords and making money from the advertising revenue they generated from organic traffic.
What happened then?
This made search engines lose their value and weakened the usefulness of the Internet as a whole. So how could this problem be solved?
Google consolidated and, among the changes it promoted, was giving value philippinen vorwahl whatsapp to website backlinks.
Not all backlinks are created equal. It is crucial to understand the different types of backlinks and how they can influence your SEO strategy.
Below we present the main variants of this type of links.
Follow Links
These are the most common and valuable links from an SEO perspective.
As we mentioned, follow backlinks, also called “dofollow”, tell search engines to follow the link and transfer authority (often referred to as “Link Juice”) from the source page to the destination page.
They are essential for improving a website's ranking. This is because a site with many high-quality "follow" links is more likely to rank well in search results.
Nofollow Links
As we mentioned earlier, unlike “dofollow” links, “nofollow” links tell search engines not to follow the link or transfer authority.
While they don't offer direct value in terms of SEO, they can be useful for diversifying your link profile and gaining referral traffic.
The “nofollow” attribute was initially introduced to combat comment and forum spam, preventing spammers from benefiting from SEO by leaving links on high-traffic sites.
They are commonly found in blog comments, forums, and on some social media sites. Additionally, many news and media sites use the “nofollow” attribute on their external links as standard practice.
Why do search engines care about backlinks for this ranking?
Once upon a time, it didn't matter how good a website's content was, how popular it was, or what its goal was.
If a phrase on a page matched a phrase someone entered into a search engine, then that page was likely to appear in the results.
For example, if someone had an online journal where they extensively documented that they had taken their car to an “auto accident repair shop,” when someone searched for “auto accident repair shop” they would likely be directed to that page.
It didn't take long for website owners to realise that they could exploit this weakness by resorting to "keyword stuffing".
This practice involved creating websites with massive lists of keywords and making money from the advertising revenue they generated from organic traffic.
What happened then?
This made search engines lose their value and weakened the usefulness of the Internet as a whole. So how could this problem be solved?
Google consolidated and, among the changes it promoted, was giving value philippinen vorwahl whatsapp to website backlinks.
Not all backlinks are created equal. It is crucial to understand the different types of backlinks and how they can influence your SEO strategy.
Below we present the main variants of this type of links.
Follow Links
These are the most common and valuable links from an SEO perspective.
As we mentioned, follow backlinks, also called “dofollow”, tell search engines to follow the link and transfer authority (often referred to as “Link Juice”) from the source page to the destination page.
They are essential for improving a website's ranking. This is because a site with many high-quality "follow" links is more likely to rank well in search results.
Nofollow Links
As we mentioned earlier, unlike “dofollow” links, “nofollow” links tell search engines not to follow the link or transfer authority.
While they don't offer direct value in terms of SEO, they can be useful for diversifying your link profile and gaining referral traffic.
The “nofollow” attribute was initially introduced to combat comment and forum spam, preventing spammers from benefiting from SEO by leaving links on high-traffic sites.
They are commonly found in blog comments, forums, and on some social media sites. Additionally, many news and media sites use the “nofollow” attribute on their external links as standard practice.