Expand your reach
Posted: Sun Dec 22, 2024 3:49 am
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The online competition for companies is fierce and the well-known algorithms do not make it any easier to remain visible to the target group. Don't panic: through employee advocacy , or through online ambassadors, you can possibly increase your reach and influence.
Your brand's biggest fans are often found within your organization. They have a passion for the brand, know the products, services, mission and vision and know what's going on. And they all have their own network: fellow students, friends, (former) colleagues and business connections. That network is strong and often more specific than that of the organization itself. Moreover, consumers trust other people more than an organization or brand.
By distributing content via employees, you can significantly increase your reach. And not just because you do away with algorithms in this way. Because when an employee shares something on social brazil whatsapp number list media, the effect is considerably greater than when the brand itself shares something. What's more: if an average of 3 percent of employees share LinkedIn content from the company, this results in no less than 30 percent more engagement. As can be read in the book Employees as online ambassadors in 60 minutes (aff.), research by IBM shows that leads generated via an employee's social media channels yield 7 times more than other leads.
Employees as credible experts
In the book, Stéphan Lam advises companies to start an online ambassador program quickly. This can help and encourage employees to use their social media accounts in a more professional and successful way. If your staff has a strong online profile and shares relevant content, this will benefit the visibility of the organization, according to Lam. Moreover, this will turn your employees into credible experts, a powerful marketing tool according to the author.
Benefits for employees
If you want your employees to be intrinsically motivated to participate in an online ambassador program, you need to show them that it will also benefit them personally. This increases the chance that they will actively act as ambassadors and in this way, for example, obtain inside information from relevant parties.
The online competition for companies is fierce and the well-known algorithms do not make it any easier to remain visible to the target group. Don't panic: through employee advocacy , or through online ambassadors, you can possibly increase your reach and influence.
Your brand's biggest fans are often found within your organization. They have a passion for the brand, know the products, services, mission and vision and know what's going on. And they all have their own network: fellow students, friends, (former) colleagues and business connections. That network is strong and often more specific than that of the organization itself. Moreover, consumers trust other people more than an organization or brand.
By distributing content via employees, you can significantly increase your reach. And not just because you do away with algorithms in this way. Because when an employee shares something on social brazil whatsapp number list media, the effect is considerably greater than when the brand itself shares something. What's more: if an average of 3 percent of employees share LinkedIn content from the company, this results in no less than 30 percent more engagement. As can be read in the book Employees as online ambassadors in 60 minutes (aff.), research by IBM shows that leads generated via an employee's social media channels yield 7 times more than other leads.
Employees as credible experts
In the book, Stéphan Lam advises companies to start an online ambassador program quickly. This can help and encourage employees to use their social media accounts in a more professional and successful way. If your staff has a strong online profile and shares relevant content, this will benefit the visibility of the organization, according to Lam. Moreover, this will turn your employees into credible experts, a powerful marketing tool according to the author.
Benefits for employees
If you want your employees to be intrinsically motivated to participate in an online ambassador program, you need to show them that it will also benefit them personally. This increases the chance that they will actively act as ambassadors and in this way, for example, obtain inside information from relevant parties.