This is Zillow's primary paid lead generation
Posted: Wed May 21, 2025 6:17 am
Detailed Property Descriptions: Write compelling descriptions that highlight key features, neighborhood benefits, and unique selling propositions. Include relevant keywords to appear in more searches.
Zillow Premier Agent Program (Paid Lead Generation):
system for B2C agents. Agents purchase "share of voice" in specific ZIP codes.
Direct Contacts: Leads who specifically choose to contact you.
Connections: Leads who are ready to speak with an agent and are connected live via telephone. Zillow aims for high connection rates (e.g., 97% success rate).
Nurture Leads: Leads who inquire but aren't immediately israel cell phone number data ready to speak with an agent (e.g., just Browse). These are distributed for agents to nurture over time.
Speed of Response: Zillow emphasizes that responding quickly (within the first 10 minutes) significantly increases conversion rates for Premier Agent leads.
CRM Integration: Zillow Premier Agent provides a built-in CRM and tools for lead nurturing, drip email campaigns, and performance analytics.
Content and Local Engagement:
Local Market Expertise: Use Zillow's Research data to create local market reports, articles, and insights. Share these on your Zillow profile, website, and social media to position yourself as a local authority.
Community-Focused Videos: Create short videos exploring local restaurants, attractions, or community events. This builds rapport and shows your local knowledge.
Social Media Integration: Utilize Zillow's Facebook Tabs or widgets for your website/blog to seamlessly pull in listings and reviews, simplifying the process for consumers to reach you.
Zillow Premier Agent Program (Paid Lead Generation):
system for B2C agents. Agents purchase "share of voice" in specific ZIP codes.
Direct Contacts: Leads who specifically choose to contact you.
Connections: Leads who are ready to speak with an agent and are connected live via telephone. Zillow aims for high connection rates (e.g., 97% success rate).
Nurture Leads: Leads who inquire but aren't immediately israel cell phone number data ready to speak with an agent (e.g., just Browse). These are distributed for agents to nurture over time.
Speed of Response: Zillow emphasizes that responding quickly (within the first 10 minutes) significantly increases conversion rates for Premier Agent leads.
CRM Integration: Zillow Premier Agent provides a built-in CRM and tools for lead nurturing, drip email campaigns, and performance analytics.
Content and Local Engagement:
Local Market Expertise: Use Zillow's Research data to create local market reports, articles, and insights. Share these on your Zillow profile, website, and social media to position yourself as a local authority.
Community-Focused Videos: Create short videos exploring local restaurants, attractions, or community events. This builds rapport and shows your local knowledge.
Social Media Integration: Utilize Zillow's Facebook Tabs or widgets for your website/blog to seamlessly pull in listings and reviews, simplifying the process for consumers to reach you.