Targeting (More Challenging than B2C, but Possible):

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Goal: To capture contact information from professionals or businesses interested in your products/services, typically for a longer sales cycle. B2B Facebook ads aim to educate, build credibility, and solve business problems.

Key Strategies:



Job Titles/Seniority (Limited): Facebook's targeting options for specific job titles are less granular than LinkedIn's but can still be useful (e.g., "Business Owner," "Marketing Manager").
Interests: Target professionals based on their lebanon cell phone number data interests related to business topics, industry publications, business events, or software tools (e.g., "CRM software," "digital marketing," "startup ecosystem").
Employer (Limited): While you can't target specific companies directly like on LinkedIn, you might target employees of large companies if they are listed as interests.
Custom Audiences: Uploading email lists of target companies or existing B2B customers for lookalike audiences. This is one of the most effective B2B strategies on Facebook.

Website Custom Audiences: Retargeting visitors to specific B2B pages on your website (e.g., your "Solutions" or "Pricing" pages).
Engagement Custom Audiences: Targeting people who have engaged with your B2B Facebook/Instagram content.
Ad Formats & Creatives: