How to Avoid It:
Regularly re-verify data using tools like NeverBounce or Clearbit.
Cross-check high-value contacts manually if necessary.
Supplement verified data with real-time engagement metrics.
2.
The Mistake:
Using a verified marketing database without considering whether australia mobile phone number list the leads match your ideal customer profile (ICP).
Why It’s a Problem:
Just because a lead is real doesn’t mean they’re a good fit for your product or service. This leads to poor engagement and low ROI.
How to Avoid It:
Define your ICP before purchasing or compiling data.
Filter leads based on industry, job title, company size, or location.
Focus on quality, not just quantity.