Formats and types of advertising in CTV

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Connected TV advertising can take many forms, each designed to engage the user in a different way. Some of the main formats include:

Pre-roll, Mid-roll, and Post-roll : These are ads that appear before or during the viewing of content. Similar to traditional TV commercials, but with more customization options.
Interactive Ads : Due to the connected nature of CTV, it is possible to insert interactive elements into ads, allowing users to directly interact with the advertising content, for example, by clicking on a link hong kong telegram data or participating in a survey.
Overlays : These are ads that are superimposed over the content being viewed. They don't interrupt the view but offer additional information. They are less intrusive and ideal for campaigns seeking constant visibility.
Bumper Ads : Very short ads (usually 6 seconds), ideal for high-impact messages that require a condensed format.
Skippable and non-skippable ads : As the name suggests, skippable ads can be skipped after a few seconds, while non-skippable ads must be watched in their entirety. This format allows you to balance your ad's impact with the user experience.
Display ads : classic ads in the form of banners or screens that appear on the home page or while viewing content, which do not interrupt but rather integrate with the viewing of the content.
Opportunities for the future of marketing and advertising
CTV not only offers greater flexibility than linear television, but also a more personalized and dynamic user experience. For advertisers, this means the ability to create targeted campaigns, optimize advertising budgets, and increase audience engagement.

The future of CTV advertising in Italy promises to be full of opportunities. The ability to combine the broad reach of television with digital targeting capabilities makes CTV a powerful tool for any marketing strategy. And as technology continues to evolve, advertising formats are expected to become increasingly diverse, with greater interactivity and engagement opportunities.