Guide to keyword prioritization and the latest query match controls in Google Ads

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Keywords have always been a priority for searches on Google and other search engines. Therefore, it is often recommended to conduct keyword research and use variations of the main keywords.

With the advancement of Artificial Intelligence (AI) around the world, keyword prioritization and different search topics around query matching have undoubtedly evolved significantly.

Below, we'll explain the details about keyword prioritization and query match controls to make your ads truly effective.

Why are keywords prioritized?
When one of your keywords or canada mobile database search topics matches the user's query term, your ad may appear in the search results.

When multiple keywords have been targeted for the same domain and are eligible to match the same search term, they will not compete with each other in the auction.

Only one of the eligible keywords will be able to trigger the ad that matches the user's search, making it important to know which of them has the greatest chance of being prioritized according to Google Ads criteria.

By prioritizing the keywords used, we aim to ensure the relevance of the search results , improving the experience for users and advertisers.

Why is it important to know Google Ads prioritization criteria?
Typically, accounts have more than one keyword or search topic that may be eligible to match the query term; however, at auction time, only one will be selected to compete.

In this context, knowing the criteria that Google Ads uses to select and prioritize the keywords that will compete in each auction, as well as knowing the new search match controls, will be very useful when directing traffic where you decide .

What criteria does Google Ads currently use to prioritize keywords?
The first thing you should know is that there is a prioritization framework that Google uses to select the keyword to use, compared to the various search controls.

When choosing the keyword that will compete in the ad auction, Google Ads takes into account various criteria. These criteria play an important role in the selection process. Depending on their level of match with the query, they can be divided into two groups, based on the level of match and, therefore, priority.