Mobile Communication: The “Connected Consumers” Report
Posted: Tue Apr 22, 2025 10:38 am
Esendex commissioned a global survey of 6,000 consumers in 2024, including 500 in Italy. A series of questions were asked to understand their attitudes towards mobile communication , their levels of engagement and trust, and their preferred channels. The main findings of the research are presented in the report “ Connected Consumers: Making the Most of Mobile Communications ”, available for free download. In this post we summarise the main points.
The report “Connected Consumers – Making the Most of Mobile Communications”
Connected Consumers Report
Esendex’s “ Connected Consumers ” report confirms the centrality of mobile devices in the daily lives of Italians. SMS remains the preferred channel for business communications, but WhatsApp is rapidly gaining ground, thanks to its ability to offer personalized marketing and customer service experiences. Companies must focus on high-quality, personalized and timely communications to maintain consumer trust and improve engagement. In addition to more detailed information on the survey results, the report contains some tips on how to maximize business results through mobile communication.
Key Survey Findings
SMS Preference : 93% of respondents consider SMS as the most effective communication channel. This is in line with industry research , which estimates the SMS open rate at 98%.
Reliability of notifications : SMS is crucial for managing appointments and reminders , with over 92% of respondents using it regularly.
Communication argentina phone number data Quality : 70% of consumers abandon companies with poor communications.
Personalization and Trust : Personalized communications increase engagement, with 92% of consumers responding positively to personalized messages.
Importance of Trust : 56% of respondents trust corporate communications, highlighting the importance of responsible data management.
Tips for Successful Omnichannel Communication
Personalization : Use behavioral data to personalize messages.
Single Platform : Centralize the management of various communication channels for consistency and efficiency.
SMS Optimization : Leverage the high open rate of SMS for crucial communications.
Data Privacy and Security : Comply with data protection regulations to maintain consumer trust.
Artificial Intelligence : Use AI and machine learning to improve interactions and predict consumer needs.
To learn more about how to implement an effective omnichannel strategy and discover how Esendex can help you, do not hesitate to contact us . If you want to try the Esendex platform for yourself, start the free trial .
As a Meta Business Partner , Esendex is able to offer the WhatsApp Business Platform service : contact our experts or call us on 0532 207296 for a personalized demo.
The report “Connected Consumers – Making the Most of Mobile Communications”
Connected Consumers Report
Esendex’s “ Connected Consumers ” report confirms the centrality of mobile devices in the daily lives of Italians. SMS remains the preferred channel for business communications, but WhatsApp is rapidly gaining ground, thanks to its ability to offer personalized marketing and customer service experiences. Companies must focus on high-quality, personalized and timely communications to maintain consumer trust and improve engagement. In addition to more detailed information on the survey results, the report contains some tips on how to maximize business results through mobile communication.
Key Survey Findings
SMS Preference : 93% of respondents consider SMS as the most effective communication channel. This is in line with industry research , which estimates the SMS open rate at 98%.
Reliability of notifications : SMS is crucial for managing appointments and reminders , with over 92% of respondents using it regularly.
Communication argentina phone number data Quality : 70% of consumers abandon companies with poor communications.
Personalization and Trust : Personalized communications increase engagement, with 92% of consumers responding positively to personalized messages.
Importance of Trust : 56% of respondents trust corporate communications, highlighting the importance of responsible data management.
Tips for Successful Omnichannel Communication
Personalization : Use behavioral data to personalize messages.
Single Platform : Centralize the management of various communication channels for consistency and efficiency.
SMS Optimization : Leverage the high open rate of SMS for crucial communications.
Data Privacy and Security : Comply with data protection regulations to maintain consumer trust.
Artificial Intelligence : Use AI and machine learning to improve interactions and predict consumer needs.
To learn more about how to implement an effective omnichannel strategy and discover how Esendex can help you, do not hesitate to contact us . If you want to try the Esendex platform for yourself, start the free trial .
As a Meta Business Partner , Esendex is able to offer the WhatsApp Business Platform service : contact our experts or call us on 0532 207296 for a personalized demo.