Laboratory of Practical Marketing: Digital Environment and Marketing Strategy of an Enterprise through the Prism of its
Posted: Tue Apr 22, 2025 6:49 am
Vozyanov Dmitry Eduardovich - Doctor of Economics, Associate Professor, Associate Professor of the Department of Marketing and Trade, young scientist of the Federal State Budgetary Educational Institution of Higher Education "Donetsk National University of Economics and Trade named after Mikhail Tugan-Baranovsky"
Material published :
Vozyanov D. E. Strategic Marketing: Analysis of the Practice of Its Implementation by Small and Medium-Sized Businesses in the Digital Environment / D. E. Vozyanov // Management Accounting No. 5 2024. P. 316-321. ( Higher Attestation Commission of the Russian Federation K2 journal )
Annotation
The article examines the problems of using strategic argentina phone number data marketing by small and medium-sized enterprises operating in real and digital markets. The global experience of developing retail e-commerce is studied; marketplace ratings, e-commerce categories by average daily reach, and the dynamics of the number of orders are analyzed. This allows analyzing the business environment in order to formulate a marketing strategy that allows effective operation in new digital markets. The existing typical model of business organization by individual entrepreneurs is studied, where the logic of marketing is violated, and its updated form is proposed.
Introduction . Strategic marketing is an important tool for business development, ensuring its stable development and transition from small/medium to large. Strategy implies a certain boldness of decisions aimed at expanding the territories of influence of the enterprise and forming markets for its goals. But such goals of business development should take place, and tasks corresponding to the stages of growth/development of the enterprise should be formed for them. Previously conducted studies examined the issues of strategic partnership in the system of managing relationships between business entities [2], modeling effective interaction of market participants in the implementation of internal trade [1], but the changing environment of small and medium businesses, as well as the conditions associated with the virtualization of markets require additional research, which predetermines the relevance of the topic.
The purpose of the study is to study strategic marketing through the analysis of the practice of its implementation by small and medium-sized businesses in the digital environment.
Materials and methods of the research. For the purposes of the study, the materials collected in the course of the author's practical activity, as well as those in the public domain were used: statistical data; monographs, articles, abstracts of reports of domestic and foreign scientists. In the course of the study, general scientific methods were used - analysis and synthesis, induction and deduction; specific - the method of ascending from the abstract to the concrete; systematization and generalization; economic and logical analysis; economic analysis - comparison, systematization, grouping, average values; modeling in combination with the implementation of systemic and institutional approaches.
Material published :
Vozyanov D. E. Strategic Marketing: Analysis of the Practice of Its Implementation by Small and Medium-Sized Businesses in the Digital Environment / D. E. Vozyanov // Management Accounting No. 5 2024. P. 316-321. ( Higher Attestation Commission of the Russian Federation K2 journal )
Annotation
The article examines the problems of using strategic argentina phone number data marketing by small and medium-sized enterprises operating in real and digital markets. The global experience of developing retail e-commerce is studied; marketplace ratings, e-commerce categories by average daily reach, and the dynamics of the number of orders are analyzed. This allows analyzing the business environment in order to formulate a marketing strategy that allows effective operation in new digital markets. The existing typical model of business organization by individual entrepreneurs is studied, where the logic of marketing is violated, and its updated form is proposed.
Introduction . Strategic marketing is an important tool for business development, ensuring its stable development and transition from small/medium to large. Strategy implies a certain boldness of decisions aimed at expanding the territories of influence of the enterprise and forming markets for its goals. But such goals of business development should take place, and tasks corresponding to the stages of growth/development of the enterprise should be formed for them. Previously conducted studies examined the issues of strategic partnership in the system of managing relationships between business entities [2], modeling effective interaction of market participants in the implementation of internal trade [1], but the changing environment of small and medium businesses, as well as the conditions associated with the virtualization of markets require additional research, which predetermines the relevance of the topic.
The purpose of the study is to study strategic marketing through the analysis of the practice of its implementation by small and medium-sized businesses in the digital environment.
Materials and methods of the research. For the purposes of the study, the materials collected in the course of the author's practical activity, as well as those in the public domain were used: statistical data; monographs, articles, abstracts of reports of domestic and foreign scientists. In the course of the study, general scientific methods were used - analysis and synthesis, induction and deduction; specific - the method of ascending from the abstract to the concrete; systematization and generalization; economic and logical analysis; economic analysis - comparison, systematization, grouping, average values; modeling in combination with the implementation of systemic and institutional approaches.