Finally, as campaigns roll out, marketing management must oversee the measurement of project results so they can optimize and iterate on them in the future. This may include creating and reviewing reports, developing A/B testing strategies, and making campaign optimization recommendations.
How is marketing management different in large companies?
The structure and activities of a marketing department, and therefore many of a marketing manager's day-to-day responsibilities, will depend on the size of your organization. For example, marketing in small businesses is not the same as in marketing management firms.
In larger companies, marketing teams not only collaborate more rcs data china frequently with other teams within the company, but they also often consist of multiple teams themselves. A company's marketing department can be organized by:
Channels: emails, networks, mobile, documents, etc.
Customer journey stage: acquisition, activation, retention, etc.
Campaign types: product, brand, etc.
Function: content, creation, design, public relations, etc.
Additionally, companies may use third parties such as agencies, consultants, or contractors to supplement their internal resources. These more complex team structures require unique planning, systems, and flexible, interdepartmental communication.