From 4P to 4C
Posted: Tue Apr 22, 2025 3:48 am
At this point, the levers of operational marketing must also be updated.
Kotler moves from the 4 Ps ( product, price, place and promotion ) to the 4 Cs:
Co-creation – new product development strategy that involves collaboration with the customer right from the ideation phase
Currency (or currency) – evolution of pricing buy phone number list strategies from variable to customized based on the market
Community – activation of communities that arise intentionally or spontaneously around the brand
Conversation – stimulate conversation about the brand
With these new levers, marketing places “ the customer at the center ” and becomes aware of its true role.
According to Kotler, therefore, traditional and digital marketing must integrate perfectly until their boundaries disappear.
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Kotler moves from the 4 Ps ( product, price, place and promotion ) to the 4 Cs:
Co-creation – new product development strategy that involves collaboration with the customer right from the ideation phase
Currency (or currency) – evolution of pricing buy phone number list strategies from variable to customized based on the market
Community – activation of communities that arise intentionally or spontaneously around the brand
Conversation – stimulate conversation about the brand
With these new levers, marketing places “ the customer at the center ” and becomes aware of its true role.
According to Kotler, therefore, traditional and digital marketing must integrate perfectly until their boundaries disappear.
Did you like this content? Share it with whoever you want and continue reading our articles