What are the advantages of using predictive models?

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Once you know how the predictive model works, you need to identify whether it is beneficial for the company at the current time. The solution offers several advantages. We highlight some of them below:

Strategic decisions
Instead of decisions based on guesswork and intuition, the insertion of predictive models allows the company to understand internal and external trends in the business and reach more strategic conclusions;

Identify best customers
As well as allowing you to identify uruguay mobile database customers who are likely to cancel the service, the solution allows you to map out who the business's best customers are, considering the times they purchased, the amount consumed, the frequency of contact, etc.

This way, the company can offer better conditions and specific programs for these customers, increasing the chances of loyalty;

Reduce costs
Predictive models can be directed to the logistics area of ​​the business, aiming to reduce the company's operational costs. Each optimized process reduces financial expenditure, which can be converted into useful investment;

Increase ROI
By identifying customer behaviors, market trends and company operational processes, there are several ways to increase the business's return on investment .

In the area of ​​digital marketing, for example, a campaign can be started at a more opportune time, based on analyses of the external market, increasing the results obtained with the action;

Manage risks
With predictive analysis, the company can identify the risks that exist in a new action or in ongoing practices. If the predictive model indicates an unfavorable scenario for sales at a certain time of year, for example, the company can make contingency decisions for this period of recession.