What are the characteristics of people who are suitable for web marketing and those who are not? We also explain the job
Posted: Mon Apr 21, 2025 9:51 am
I'm interested in changing jobs to a web marketing position, but I don't know if I'm suited to being a web marketer. This article is for people like you, and will cover the basics of what web marketing is, the characteristics of people who are suited and unsuited to web marketing, the suitability of web marketing positions by company, and actual job change examples.
table of contents
What is web marketing?
Characteristics of people suited to web marketing
Qualities and personality traits of people denmark telegram who are not suited to web marketing
Business company or support company? Web marketing suitability by company
What kind of people thrive? Case studies of job changes in web marketing
FAQ
If you are suited to a web marketing job, there are opportunities even for those with no experience!
What is web marketing?
Web marketing is a term that generally refers to a wide range of activities that companies and other organizations undertake on the web for the purpose of promoting their products and services.
Differences from digital marketing
A similar concept to web marketing is "digital marketing," which refers to all marketing activities that utilize digital technology, not just the web. Digital marketing is a broader area of marketing, and web marketing is included as part of it.
Differences between digital marketing and web marketing
Web marketing objectives and measures
Web marketing has three main objectives: creating new customer touchpoints, improving conversions, and encouraging users to return.
Creating new customer touchpoints
It is a measure to let potential customers know about the existence of a product or service and encourage them to visit your company's website, social media, etc. Specifically, it includes SEO to make your company's content appear at the top of search results, placing web advertisements, operating social media, and creating and distributing various types of content.
Improved conversions
It is a measure to provide useful information and a pleasant experience to users who visit your company's website or social media, leading to actions such as registering for a service, purchasing a product, subscribing to an e-mail newsletter, or downloading materials. Examples of this include improving the UI (user interface) and UX (user experience), LPO (landing page optimization), and EFO (entry form optimization).
Encourage users to return
This is a measure to encourage users to visit your company's website repeatedly and maintain and strengthen the relationship.Specific examples include retargeting ads displayed to users who have visited your website or purchased your product, sending email newsletters, and communicating through social media.
For more information on web marketing, please refer to this article.
table of contents
What is web marketing?
Characteristics of people suited to web marketing
Qualities and personality traits of people denmark telegram who are not suited to web marketing
Business company or support company? Web marketing suitability by company
What kind of people thrive? Case studies of job changes in web marketing
FAQ
If you are suited to a web marketing job, there are opportunities even for those with no experience!
What is web marketing?
Web marketing is a term that generally refers to a wide range of activities that companies and other organizations undertake on the web for the purpose of promoting their products and services.
Differences from digital marketing
A similar concept to web marketing is "digital marketing," which refers to all marketing activities that utilize digital technology, not just the web. Digital marketing is a broader area of marketing, and web marketing is included as part of it.
Differences between digital marketing and web marketing
Web marketing objectives and measures
Web marketing has three main objectives: creating new customer touchpoints, improving conversions, and encouraging users to return.
Creating new customer touchpoints
It is a measure to let potential customers know about the existence of a product or service and encourage them to visit your company's website, social media, etc. Specifically, it includes SEO to make your company's content appear at the top of search results, placing web advertisements, operating social media, and creating and distributing various types of content.
Improved conversions
It is a measure to provide useful information and a pleasant experience to users who visit your company's website or social media, leading to actions such as registering for a service, purchasing a product, subscribing to an e-mail newsletter, or downloading materials. Examples of this include improving the UI (user interface) and UX (user experience), LPO (landing page optimization), and EFO (entry form optimization).
Encourage users to return
This is a measure to encourage users to visit your company's website repeatedly and maintain and strengthen the relationship.Specific examples include retargeting ads displayed to users who have visited your website or purchased your product, sending email newsletters, and communicating through social media.
For more information on web marketing, please refer to this article.