Data-driven marketing turns you into a sniper

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Analytics — the second pillar — brings us the need to have an analytical mind capable of understanding the technologies available today.

Did you know that in 2020, more than 12 thousand tools were mapped for marketing alone?

And all of this generates data. This data needs to be analyzed and transformed into useful information. Otherwise, you won't be able to make bolivia mobile database strategic decisions. And what is useful information? Something that will allow you to make a strategic and assertive decision.

This analysis is very important so that you can be more precise in your actions.

3. Business vision
The third pillar of data-driven marketing is business vision . You need to have macro knowledge of the business to understand, for example, the impact of your marketing actions and what results they will generate.

So, if the marketing professional has a great affinity with technology, an analytical mind and business vision, trust me, he is different .

We have professionals (from the Data Marketing Expert course) who, in less than 6 months, managed to increase their salaries by 30%, 40%, because they managed to qualify themselves.

There were people who, in approximately 12 months, doubled their salary. They became rare professionals in the market.

You don't need to know statistics, mathematics, or programming to work with data marketing. If you do, will it be better? Yes, because it will make you a highly qualified and much rarer professional.

Furthermore, finding a solution quickly is not the focus of data-driven marketing. It seeks to first understand the problem and then create the action to solve it.

I don't know how to program, I don't know how to work with PHP or Python. But I have enough knowledge to, at the very least, discuss with my team the possibilities that these technologies offer me, which are programming languages ​​for analysis and data science.

Modesty aside, I have a great deal of knowledge in technology, analysis and business vision, and this makes me a rare professional.