Metrics in Digital Marketing

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Using marketing metrics is the best way to plan the next steps for any company. After all, they are responsible for measuring the success of all the Digital Marketing work in your business.

We know that results depend heavily on the accuracy of the decisions made by the manager. If you don't have tools to help you analyze the data to guide your next steps, the chances of not being successful are high.

With the available data, professionals can study and record each step of an action safely and thus avoid guesswork at important moments. This also allows them to monitor and compare work in a practical and direct way.

According to Social Media Trends , 25% of Brazilian companies do not analyze any metrics in their strategies . This means that they are wasting uruguay mobile database time and money, without knowing whether or not their efforts are yielding results. It is good that the culture of guesswork in the Brazilian digital market is definitely a thing of the past. For the good of companies that want to expand their market.

One of the great advantages of Digital Marketing is precisely that it enables more precise data analysis , that is, metrics that clearly demonstrate the results of a strategy developed on the web.

There are several other aspects that deserve analysis. That's why knowing how to use and analyze metrics at every stage of the marketing funnel is so important.

For example, it is not enough for a campaign to reach a large part of its target audience if the numbers do not reflect the increase in sales. Tools exist to simplify this data , so that you can visualize and understand what is happening.

Watch the video and learn more about the essential metrics and data for success in digital marketing.


Discover some of the main marketing metrics:

Attraction
Attracting an audience to your marketing channels is the first step. It’s important that you understand how to use the information you find to optimize the attraction of new visitors.

Number of returning visitors
This metric analyzes visitors who have visited your site and then returned . It is important to identify which actions make your audience return. For example, if most of the users who decided to return are directed to your blog, it means that the content captured their attention.

If this number drops, it’s time to reevaluate and look at your history to see which type of content is achieving the best results. The total number of visits metric is also important, but it needs to be combined with other analyses to get a real value.

Traffic sources
Where do visitors come from when they access your page? This is what this metric will show you. You will identify which pages are bringing users to your site , whether they are social media profiles, blog posts, etc.

This way, you can improve the channels that aren’t attracting as much traffic and invest more in the ones that are showing better results. Google Analytics is a great tool for showing where your visitors came from and even demographic data about them.

Conversion
The metrics in this model will help you understand how many of your visitors are becoming qualified leads . For them to become customers, your conversion mechanisms must be efficient.