Measurement of the Promotion action

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Results of Facebook Boost Post actionsThe Boost a post function on Facebook is a paid marketing action that, like others, needs to be measured, mainly so that we can determine the ROI of the action.

As with other social media marketing actions , the results of promoted posts must be evaluated according to the objective determined for the campaign.

After the selected period, the Boost Post button is replaced by the View Results button . By clicking this new button, Facebook displays a summary of the user actions that were triggered by the promoted post. This summary includes some of the main performance indicators:

In the ad management panel, we can have more detailed information about the performance of the promoted publication, such as the click-through rate and the CPM – Cost Per Thousand of the promotion. Based on this data, we can extract several other indicators, such as the CTR and others that apply to the analysis in question.

Facebook also provides mexico mobile database detailed information on the publication's traffic, dividing it into organic and paid. This way, we can analyze the true impact of the action more accurately.

Another way to analyze the impact of the sponsored post that we always suggest in our Facebook Ads Course is from the perspective of access to the website or specific page of the promotion. This analysis can be done in Google Analytics by identifying the accesses originated by clicks on the post link.

As in the case of Google Analytics we cannot distinguish between organic and paid access, the analysis is a little distorted.

To solve this problem, one option would be to tag the link using Google's UTM tool, creating a specific campaign for this type of action.

By creating a Goal in Google Analytics, we can have complete control over the results of the action by determining the conversion rate and other indicators that explain the result of the action.

Now that you know how to use the Promote Posts feature on Facebook, let's get to work and start planning your actions.