What is Affiliate Marketing and how does it work?
Posted: Mon Apr 21, 2025 5:45 am
As we said before, this is a digital marketing strategy that aims to diversify a business's sales channels by inserting advertisements on other websites and blogs, which are paid for based on performance.
The structure is very simple. The company creates an Affiliate Program and offers this program to website, blog or online store owners. These affiliates will access the affiliate platform and generate unique links to place on their websites.
When a visitor to the partner site clicks on that ad and goes to the affiliate program's sponsoring store and makes a purchase, a percentage of this amount will be passed on to the affiliate in the form of a commission on the sale.
In our Digital Marketing brazil mobile database Course , in the module where we explain what affiliate marketing is, I always compare this strategy with a salesperson's commission in the physical environment, transported to the online environment.
On the Internet, instead of having physical sellers, we actually have several websites and blogs acting as virtual sellers, and being paid for sales that are made through advertisements displayed on their websites.
What is affiliate marketing and how does it work?
2 – What are the advantages of affiliate marketing for advertisers?
Now that we have seen the original concept of what affiliate marketing is and how it works, let's see what the advantages are of adopting this digital marketing strategy.
For us, the great advantage for advertisers is precisely increasing the capillarity of their sales channels by building a “network of sellers” spread across the most diverse online marketing channels.
Furthermore, since affiliate marketing pays program participants based on performance, i.e., it only pays a commission if people buy the product or service, you will have a network that is extremely committed to results, in what we call a Performance Marketing strategy .
3 – What is the difference between Affiliate Marketing and Affiliate Programs?
This is a very common question, because for those who have never heard of affiliate marketing and affiliate programs, it all seems the same thing, but it is not.
Affiliate Marketing is the strategy itself, that is, the creation of the remuneration structure for sales to be made available so that other people and companies can advertise the products of the company that offers this tool.
Affiliate Programs are the final result of this strategy, that is, the platform that is made available by the company, so that owners of websites, blogs and virtual stores can register, generate and promote their affiliate links.
Companies are always looking for the best affiliates, the best structured ones. Affiliates are always looking for the best affiliate programs , those that pay the best and have the best selling products.
The structure is very simple. The company creates an Affiliate Program and offers this program to website, blog or online store owners. These affiliates will access the affiliate platform and generate unique links to place on their websites.
When a visitor to the partner site clicks on that ad and goes to the affiliate program's sponsoring store and makes a purchase, a percentage of this amount will be passed on to the affiliate in the form of a commission on the sale.
In our Digital Marketing brazil mobile database Course , in the module where we explain what affiliate marketing is, I always compare this strategy with a salesperson's commission in the physical environment, transported to the online environment.
On the Internet, instead of having physical sellers, we actually have several websites and blogs acting as virtual sellers, and being paid for sales that are made through advertisements displayed on their websites.
What is affiliate marketing and how does it work?
2 – What are the advantages of affiliate marketing for advertisers?
Now that we have seen the original concept of what affiliate marketing is and how it works, let's see what the advantages are of adopting this digital marketing strategy.
For us, the great advantage for advertisers is precisely increasing the capillarity of their sales channels by building a “network of sellers” spread across the most diverse online marketing channels.
Furthermore, since affiliate marketing pays program participants based on performance, i.e., it only pays a commission if people buy the product or service, you will have a network that is extremely committed to results, in what we call a Performance Marketing strategy .
3 – What is the difference between Affiliate Marketing and Affiliate Programs?
This is a very common question, because for those who have never heard of affiliate marketing and affiliate programs, it all seems the same thing, but it is not.
Affiliate Marketing is the strategy itself, that is, the creation of the remuneration structure for sales to be made available so that other people and companies can advertise the products of the company that offers this tool.
Affiliate Programs are the final result of this strategy, that is, the platform that is made available by the company, so that owners of websites, blogs and virtual stores can register, generate and promote their affiliate links.
Companies are always looking for the best affiliates, the best structured ones. Affiliates are always looking for the best affiliate programs , those that pay the best and have the best selling products.