Whatsapp As A Marketing Tool – How To Use It

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The use of WhatsApp as a marketing tool is gaining more and more followers among brands that want to use this tool to promote their products and services.

After all, WhatsApp is a platform that already has a huge number of users around the world, and therefore, a great platform for online marketing actions.

The launch of Whatsapp Business has given new impetus to the trend of using the application as a digital marketing tool for mobile devices, as this version offers several tools developed specifically for business use.

One of the great guatemala mobile database advantages of using WhatsApp as a marketing tool is its versatility in terms of content to be worked on. Actions such as sending text messages, images and even videos are already being done by several brands and with great results.

Precautions when using Whatsapp as a digital marketing tool – How to use it
As with any other online media channel, the use of WhatsApp needs to be preceded by initial strategic planning, like everything else in online marketing, so that you know exactly what you are doing and how much return it is generating.

Furthermore, it is necessary to know how to measure the volume of messages so as not to seem invasive. Just as email marketing has suffered greatly due to the excessive number of messages sent, on WhatsApp we are also seeing some brands practicing SPAM, which undermines all marketing efforts.

Brands need to be sensitive to the fine line that separates communication from intrusion in this type of aggressive and immediate channel. If this limit is not perceived, the result can be frustrating.

For example, if in the first moments of the campaign you start to feel a level of rejection, such as a number higher than expected, for example, it is better to stop and review this action.

Deciding how to act
Before thinking about using WhatsApp as a digital marketing tool, you need to define a line of action. You need to align the app with the other online channels you already have, such as Twitter, Facebook, blogs and even email.

Whether for advertising or customer service, WhatsApp does not replace any of these tools, but rather appears as an additional channel. A common fact in digital media is to idolize new things and prematurely declare the death of older channels.

As previously stated, using WhatsApp directly to promote your products and services is a very aggressive strategy that should be used in moderation and always at the risk of rejection.

WhatsApp cannot be seen as just another way of reaching customers, but also as an easy, quick and cheap tool to make ourselves available to them.