Social commerce: what it is and which are the best platforms
Posted: Mon Apr 21, 2025 4:21 am
There was a time when customers discovered interesting products on social media and, to purchase them, they had to click on the elusive link in the bio or turn to Google to find the online store that offered them what they were looking for. Well, thanks to social commerce, things are no longer that way.
But what exactly is social commerce?
That's exactly what you'll find out in this article, and you'll also find some useful statistics that will help you understand the enormous potential of social commerce.
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What is Social Commerce?
The term social commerce refers to the sale, and therefore the saudi arabia email list purchase, of products and services directly within social media.
In practice, if before you could only use social media to establish a closer relationship with your potential customers and present your business to them through the social selling strategy , thanks to social commerce you can not only present your products, but offer customers the possibility of purchasing them directly without having to abandon their favorite platforms.
→ Click here to launch your online business with Shopify
How to do social commerce
Each platform offers different social commerce features, and all you need to do is leverage the ones that best suit your audience and business.
For example, you know when you see a post on Instagram and there are product tags that appear in the photo?
Those tags link directly to that profile's Instagram Shop, allowing you to purchase the product you're interested in in just a couple of clicks.
Once you've completed your purchase, you can continue scrolling down the social media as if nothing had happened, without losing track of what you were doing.
But what exactly is social commerce?
That's exactly what you'll find out in this article, and you'll also find some useful statistics that will help you understand the enormous potential of social commerce.
shopify logo
Start selling online with Shopify today
Start your free trial
white sneakers
black sneakers
oberlo-sketch
What is Social Commerce?
The term social commerce refers to the sale, and therefore the saudi arabia email list purchase, of products and services directly within social media.
In practice, if before you could only use social media to establish a closer relationship with your potential customers and present your business to them through the social selling strategy , thanks to social commerce you can not only present your products, but offer customers the possibility of purchasing them directly without having to abandon their favorite platforms.
→ Click here to launch your online business with Shopify
How to do social commerce
Each platform offers different social commerce features, and all you need to do is leverage the ones that best suit your audience and business.
For example, you know when you see a post on Instagram and there are product tags that appear in the photo?
Those tags link directly to that profile's Instagram Shop, allowing you to purchase the product you're interested in in just a couple of clicks.
Once you've completed your purchase, you can continue scrolling down the social media as if nothing had happened, without losing track of what you were doing.