Classification of products and their features in network marketing
Posted: Mon Apr 21, 2025 4:19 am
In the world of network marketing, products can be divided into two main categories: physical and non-physical. Each of these categories has its own characteristics, advantages and disadvantages that you need to consider when choosing a product for your company.
Physical products
The range of physical products offered in network marketing is extremely wide and varied. Among the most common categories are personal care, cosmetics, household goods and health products. The peculiarity of physical products is their tangibility, which allows potential customers to evaluate the quality of the product before purchasing and, since many physical products line data require regular consumption, this encourages repeat purchases.
Despite its advantages, the sale of physical products has a number of peculiarities. These include high logistics and storage costs, limited shelf life requiring constant stock rotation, and high competition in the market, especially in saturated niches.
Various marketing tools are used to effectively promote physical products. For example, demonstrations at presentations and master classes allow potential customers to evaluate the properties and benefits of the product. Sampling is also widely used – providing trial samples. Partnership programs with beauty salons, fitness clubs and other relevant organizations help expand audience reach and increase brand awareness.
Physical products
The range of physical products offered in network marketing is extremely wide and varied. Among the most common categories are personal care, cosmetics, household goods and health products. The peculiarity of physical products is their tangibility, which allows potential customers to evaluate the quality of the product before purchasing and, since many physical products line data require regular consumption, this encourages repeat purchases.
Despite its advantages, the sale of physical products has a number of peculiarities. These include high logistics and storage costs, limited shelf life requiring constant stock rotation, and high competition in the market, especially in saturated niches.
Various marketing tools are used to effectively promote physical products. For example, demonstrations at presentations and master classes allow potential customers to evaluate the properties and benefits of the product. Sampling is also widely used – providing trial samples. Partnership programs with beauty salons, fitness clubs and other relevant organizations help expand audience reach and increase brand awareness.