how to sell websites Diversify your traffic sources
Posted: Mon Apr 21, 2025 3:18 am
If most of the traffic coming to your site comes from paid ads, you should try to diversify your traffic sources before thinking about selling your website.
Strategies like SEO can help you turn that paid traffic into organic traffic, which will exponentially increase the value of your site to potential buyers.
This is not only because organic traffic sources have the highest profit margins, but also because savvy buyers and brokers place immense value on the long-term stability and ease of management of the websites they decide to acquire.
Besides, put yourself in their shoes.
Would you rather buy a website with 2000 paid traffic per month or 1000 organic traffic?
Most likely you will choose the second option, because it would mean denmark email list avoiding spending hundreds or thousands of euros on paid advertising and really getting the most out of your investment.
If you've become interested in selling websites because your site already has a lot of organic traffic, you might want to consider increasing it further by using tools like email marketing or social media to increase the number of visitors and repeat customers.
Outsource your website activity
We mentioned in the previous paragraph the ease of management. In fact, when it comes to selling websites, a site that is already up and running and does not require additional investment in terms of resources and energy is definitely more attractive than a site that requires high levels of management.
Of course, some websites require more management than others, but there will always be tasks you can outsource to make your website more appealing to potential buyers.
For example, if you have a blog and you write the articles yourself, look for skilled freelancers who can do it for you. If you have an e-commerce site and you manage the orders yourself, find software or people who can do it before selling the website.
In short, you need to try to reduce the manpower required to run the business as much as possible before you can move on to selling the website.
Also, be sure to specify which roles are being outsourced and whether those people are willing to continue working on the project after the website is sold.
Strategies like SEO can help you turn that paid traffic into organic traffic, which will exponentially increase the value of your site to potential buyers.
This is not only because organic traffic sources have the highest profit margins, but also because savvy buyers and brokers place immense value on the long-term stability and ease of management of the websites they decide to acquire.
Besides, put yourself in their shoes.
Would you rather buy a website with 2000 paid traffic per month or 1000 organic traffic?
Most likely you will choose the second option, because it would mean denmark email list avoiding spending hundreds or thousands of euros on paid advertising and really getting the most out of your investment.
If you've become interested in selling websites because your site already has a lot of organic traffic, you might want to consider increasing it further by using tools like email marketing or social media to increase the number of visitors and repeat customers.
Outsource your website activity
We mentioned in the previous paragraph the ease of management. In fact, when it comes to selling websites, a site that is already up and running and does not require additional investment in terms of resources and energy is definitely more attractive than a site that requires high levels of management.
Of course, some websites require more management than others, but there will always be tasks you can outsource to make your website more appealing to potential buyers.
For example, if you have a blog and you write the articles yourself, look for skilled freelancers who can do it for you. If you have an e-commerce site and you manage the orders yourself, find software or people who can do it before selling the website.
In short, you need to try to reduce the manpower required to run the business as much as possible before you can move on to selling the website.
Also, be sure to specify which roles are being outsourced and whether those people are willing to continue working on the project after the website is sold.