Identifying the Marketing Persona
Posted: Sun Apr 20, 2025 9:39 am
The second step for those who want to know how to sell services on Instagram is to determine what we call the Marketing Persona of your service, that is, the profile of people who are potential consumers of the service you offer.
Since selling services on Instagram means connecting your message to the right people, you need to determine the characteristics of the people you want to impact, and only later, as we will see in this article, can you start building a solid follower base for your profile.
In this work you must identify items such as:
Age range of potential consumers of your service;
Gender of these people
Goals and dreams;
Obstacles that prevent them from hiring your service.
With this Marketing Persona venezuela mobile database designed, the challenge of how to sell services on Instagram will be much easier, especially when it comes to creating your follower base and another fundamental point, developing content for your publications.
How to Sell Services on Instagram
3 – Creating a professional account
One of the main secrets for those interested in selling services on Instagram is knowing how to separate what is personal from what is professional.
Instagram has two types of Accounts . The first, and best known, is the Personal Account , or Personal Profile as it is also known, the one we are used to dealing with on a daily basis, where we see updates about our friends, relatives and personal interests.
The other is what we call a Business Account , also called a Business Profile , which is used to promote brands, products and services. This type of account is entirely focused on digital marketing, with many more tools and ways to measure the results of our actions.
These two accounts, although they appear to be the same thing, actually have glaring differences, both in the structure itself and in the type of content we publish.
Since selling services on Instagram is obviously a commercial activity, from a structural point of view, the first thing to do is to transform your Personal Account into a Business Account , so that you can start off in the right way.
If you want to keep your Personal Account , so you can have fun with your friends and family, the best thing to do is to create a separate Business Account , solely and exclusively to promote your services.
Separate personal from business. On your personal profile, you can post photos of your children's birthdays, photos of your pet, and other personal and fun things. On your business profile, things are very different.
Since selling services on Instagram means connecting your message to the right people, you need to determine the characteristics of the people you want to impact, and only later, as we will see in this article, can you start building a solid follower base for your profile.
In this work you must identify items such as:
Age range of potential consumers of your service;
Gender of these people
Goals and dreams;
Obstacles that prevent them from hiring your service.
With this Marketing Persona venezuela mobile database designed, the challenge of how to sell services on Instagram will be much easier, especially when it comes to creating your follower base and another fundamental point, developing content for your publications.
How to Sell Services on Instagram
3 – Creating a professional account
One of the main secrets for those interested in selling services on Instagram is knowing how to separate what is personal from what is professional.
Instagram has two types of Accounts . The first, and best known, is the Personal Account , or Personal Profile as it is also known, the one we are used to dealing with on a daily basis, where we see updates about our friends, relatives and personal interests.
The other is what we call a Business Account , also called a Business Profile , which is used to promote brands, products and services. This type of account is entirely focused on digital marketing, with many more tools and ways to measure the results of our actions.
These two accounts, although they appear to be the same thing, actually have glaring differences, both in the structure itself and in the type of content we publish.
Since selling services on Instagram is obviously a commercial activity, from a structural point of view, the first thing to do is to transform your Personal Account into a Business Account , so that you can start off in the right way.
If you want to keep your Personal Account , so you can have fun with your friends and family, the best thing to do is to create a separate Business Account , solely and exclusively to promote your services.
Separate personal from business. On your personal profile, you can post photos of your children's birthdays, photos of your pet, and other personal and fun things. On your business profile, things are very different.