Instagram Stories in 2022: What They Are, Examples and Templates
Posted: Sun Apr 20, 2025 7:18 am
There was a time when if you heard about Stories you immediately thought of Snapchat. Since 2016, however, things have changed, and now we can definitely say that the “king” of stories is the giant Instagram (with Facebook attached).
The platform, launched in October 2010 , continues to evolve, and Instagram Stories are more important than ever. Yes, I'm not just talking about the passionate users for whom swiping is now a daily habit, but also and above all about brands and businesses.
It’s clear that videos are slowly but surely overtaking photos (check out these video marketing stats to learn more), and Instagram Stories are almost more important than posts these days.
But what are Instagram Stories really, how do they work, and who sees Stories on Instagram?
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oberlo-sketch
What are Instagram Stories?
You always hear about Instagram stories, but do you really know what they are?
Instagram has described them as a way to share all uk email list the moments of your day, not just the ones you want to keep on your profile. Which is why all the content posted on Instagram Stories disappears after 24 hours - unless you save it to Highlights, but more on that later.
→ Click here to launch your online business with Shopify
Instagram Stories allow users to create a slideshow of photos and videos, telling a story that is, in fact, much more complete and engaging than what can be told with a post. In a certain sense, even “lighter” and have become one of the most common methods of earning money with Instagram .
The stories you post on Instagram don’t clutter your followers’ feeds, and they can generate levels of interaction never seen before. For this very reason, brands base almost all their success on Instagram on this feature.
The platform, launched in October 2010 , continues to evolve, and Instagram Stories are more important than ever. Yes, I'm not just talking about the passionate users for whom swiping is now a daily habit, but also and above all about brands and businesses.
It’s clear that videos are slowly but surely overtaking photos (check out these video marketing stats to learn more), and Instagram Stories are almost more important than posts these days.
But what are Instagram Stories really, how do they work, and who sees Stories on Instagram?
shopify logo
Start selling online with Shopify today
Start your free trial
white sneakers
black sneakers
oberlo-sketch
What are Instagram Stories?
You always hear about Instagram stories, but do you really know what they are?
Instagram has described them as a way to share all uk email list the moments of your day, not just the ones you want to keep on your profile. Which is why all the content posted on Instagram Stories disappears after 24 hours - unless you save it to Highlights, but more on that later.
→ Click here to launch your online business with Shopify
Instagram Stories allow users to create a slideshow of photos and videos, telling a story that is, in fact, much more complete and engaging than what can be told with a post. In a certain sense, even “lighter” and have become one of the most common methods of earning money with Instagram .
The stories you post on Instagram don’t clutter your followers’ feeds, and they can generate levels of interaction never seen before. For this very reason, brands base almost all their success on Instagram on this feature.