The choice of advertising channel depends, among other things, on your product – both channels have their advantages and disadvantages, but there is one crucial prerequisite for pull channels like Google Ads: existing demand. Before you run ads on Google, you should determine the search volume for your product-specific keywords. If search volume already exists, running Google turkey phone number data Ads certainly makes sense. If there is no search volume yet because people aren't yet familiar with your product, you first need to create that demand. This can be achieved with the help of push channels like Facebook Ads.
But even if search volume is already present, push channels still have their place. For example, to reach new target groups. Otherwise, you'll eventually completely exhaust the existing search volume, leaving no room for scaling.
It can therefore be said that a good marketing mix for many companies consists of a combination of push and pull channels. Facebook Ads can generate interest and create new demand. This demand can then be captured in a second step via Google Ads. It therefore makes sense to use various advertising channels along your potential customers' customer journey to truly exploit all available potential. As a Facebook Ads agency and Google Ads agency, we can support you if needed.