Ana H. Gilfedder, IM student and founder of Asistup

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Ana H. Gilfedder holds a degree in Marketing and Human Resources, is an expert in branding and brand identity , founder of Asistup, and an international business facilitator . This former (super) IM student , "half Spanish and half Scottish," developed an excellent final project for the Professional Master's Degree in Digital Marketing and Social Media .

This is what he says about it all:

What is Asistup?
A: Asistup represents a flexible and professional work model aligned with the growing demand in the field of entrepreneurship for tailored skills and know-how, whenever needed. Asistup's goal is to become the entrepreneur's trusted right-hand person, helping them regardless of the stage of their new business idea. How does it help? By doing, managing, supporting.

Asistup's vision and dream is to become the ultimate help for the visionary entrepreneur who needs flexibility, practicality, efficiency, time and process belize mobile phone numbers database reduction, and cost efficiency! You no longer have to be the director of a large company to have your own assistant who can help you in any way possible.

What is your day-to-day life like as a business facilitator?
A: The work of a business facilitator is very varied and intense! It works across multiple areas and is tailored to the specific needs of the entrepreneur. There are several roles to be filled. In my case, since I specialize in several disciplines, I can offer a fairly broad service, taking on several profiles that might be distributed across departments in a large company.

In a single week, I can be thinking about brand concepts and strategies, designing and polishing a presentation, coordinating suppliers, mediating during an international video conference, translating, or even assisting my entrepreneur at an event or meeting where I capture what they will need and thus connect with prospects, clients, business partners, and other key relationships.

What professional profile should a business facilitator have?
A: A business facilitator, in my particular case, must have a vocation for service, be multidisciplinary, and have a global mindset , so English is essential. In addition to knowing how to do and execute specific tasks, interpersonal skills also play a fundamental role. Supporting your entrepreneur in managing key relationships is part of the routine.

The goal is always the same: to help the entrepreneur by deploying skills, knowledge, and know-how. Oh, and a lot of courage. You have to be very brave because you'll be stepping out of your comfort zone very often . The type of entrepreneur I work with is very clear about what they want and loves to break the mold and conventions frequently. They're true hustlers who see possibilities where others only see problems or difficulties.