Search for subcategories
Posted: Sun Apr 20, 2025 5:26 am
One of the most effective ways to find a profitable niche market is to analyze the subcategories of the niches you are thinking of exploiting.
To find subcategories of your niche, one of the most effective ways is to leverage Amazon .
Amazon is the number one ecommerce company, so much so that Shopify also allows you to sell your products on Amazon .
But Amazon isn’t just a resource in this sense. Think of this e-commerce giant as a search engine for finding extremely specific market niches.
How to do it? Simple. Go to Amazon.it, and from the search bar select one of the available macro-categories, such as “Pet Products”. A first window will open with categories belonging to this macro-niche:
niche market on amazon
For example, by clicking on “Dogs”, a further window will open cambodia email list with various sub-categories, such as Clothing, Accessories, Video Cameras…
Amazon market niche
Do this for the market niches you are considering for your ecommerce, and use Amazon to find an even more specific niche and to check out what the market has to offer.
You can also take a look at the best-selling products within that niche, so you can get a good overview of your potential customers' purchasing preferences.
Once you have chosen a market niche that you think has potential, evaluate that niche to identify its strengths, weaknesses, opportunities and key competitors.
Perform a keyword search
Choosing a niche for which you don’t know what position you would have in the SERP is a mistake that should absolutely be avoided.
To find subcategories of your niche, one of the most effective ways is to leverage Amazon .
Amazon is the number one ecommerce company, so much so that Shopify also allows you to sell your products on Amazon .
But Amazon isn’t just a resource in this sense. Think of this e-commerce giant as a search engine for finding extremely specific market niches.
How to do it? Simple. Go to Amazon.it, and from the search bar select one of the available macro-categories, such as “Pet Products”. A first window will open with categories belonging to this macro-niche:
niche market on amazon
For example, by clicking on “Dogs”, a further window will open cambodia email list with various sub-categories, such as Clothing, Accessories, Video Cameras…
Amazon market niche
Do this for the market niches you are considering for your ecommerce, and use Amazon to find an even more specific niche and to check out what the market has to offer.
You can also take a look at the best-selling products within that niche, so you can get a good overview of your potential customers' purchasing preferences.
Once you have chosen a market niche that you think has potential, evaluate that niche to identify its strengths, weaknesses, opportunities and key competitors.
Perform a keyword search
Choosing a niche for which you don’t know what position you would have in the SERP is a mistake that should absolutely be avoided.