What should be the stages of your sales pipeline?

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If your team already has a defined sales process, the good news is that you've most likely already outlined the stages of your sales pipeline. If not, don't worry. As you build each stage of your sales pipeline, which we'll explore in the next section, you'll be able to map out your sales process as a team.

Your income goals
Your sales funnel is a tool that will help you achieve your revenue goals. So, if you're wondering how to build a successful sales pipeline, you'll need to have your sales goals in hand.

Those numbers will eventually help you answer an important question: How many deals do you need to add to your funnel to reach your goals? If you know how many of your qualified leads convert into new customers, for example, you can easily calculate the number of deals you need in each of the early stages of your sales pipeline.

Your colleagues
A sales pipeline helps you improve the management and tracking of individual and team-wide tasks. Since all members of your sales team will be using the same funnel, you should include them in the decision-making process as you build it.

This way, everyone has a chance to offer their opinions and advice, which in turn will make your sales funnel a more effective tool for collaboration, communication, and project management .



No two businesses are exactly the same, and neither are all sales chinese overseas europe database funnels. Some organizations use a five-step funnel, others incorporate up to eight stages, and some have been successful with seven stages.

The number and type of stages in your sales funnel depend on several factors, including how you communicate with potential customers and the type of product or service you sell. For example:

SaaS tool vendors will often have a sales presentation stage where they demonstrate their product to prospects.

B2B sales professionals are known for implementing buyer personas before making an approach.

Car salespeople will have a test drive stage at some point in their funnel.

A real estate agent's funnel will likely contain a home visit.

Below are some of the common stages in most sales pipelines, with an explanation of what each stage means.