How to Create a Display Network Remarketing Campaign

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When you create your remarketing campaign on Google, choose “Display Network” as your campaign type and select the objective you want for your campaign.

Set parameters for your campaign, such as name, location, language, strategy, and budget.

Schedule your ads, exclude content you don't want to show to users, and select the market segment you're interested in targeting.

Google also offers you the option to use contact lists that you have acquired in other ways for remarketing. You can find more information in Google Ads Help .

How to Create a Search Network Remarketing Campaign
To create a Search Network campaign, you will need to select “Search Network” as the type when you start creating your campaign.

After you create your campaign, choose the list of audiences sweden email list you want to add to your campaign and add them to your Ad Groups.

Choose a retargeting setting for your target market in selected ad groups and add segments.

Adding the Google Ads tag to your store
In order to remarket on Google, you need to set up the audience data source for your online store.

When you code your website for remarketing, you get remarketing tag snippets. These are small blocks of code that you can add to your site.

You can easily install the Google Tag (the equivalent of the Facebook Pixel) on your site in strategic places for tracking actions, and verify that it is working correctly using the Google Tag Assistant browser extension .