Remarketing and retargeting: improve your marketing strategy
Posted: Sun Apr 20, 2025 3:54 am
Remarketing or retargeting is a marketing strategy that you absolutely must know and implement if you are an entrepreneur or have an e-commerce.
Are you wondering what these two terms represent, and how they can improve your business marketing strategy and increase sales on your ecommerce site ? We will try to clarify in this article and provide you with everything you need to know to succeed.
We live in an increasingly digital age, and having an online store is becoming more and more similar to real life, where potential customers come in and maybe leave without buying anything, or stop in front of the window but then move on, without giving you the chance to interact with them.
But you’ll be happy to know that in the digital version of russia email list these meetings, you have a very effective way to get in touch with users who have viewed or interacted with you without leaving you their contact details.
Interesting, isn't it?
Well, this method is called retargeting, or remarketing.
These are marketing strategies that are essential to the success of your online store, and for this reason you cannot exclude them from your advertising spending plan.
But what exactly are remarketing and retargeting, and how do they work?
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Retargeting and remarketing: FAQ
What is remarketing? Meaning and characteristics
Remarketing (or retargeting) is a form of online advertising aimed at reaching specific audiences characterized by the fact that they have already interacted in some way with your brand on the Internet.
Are you wondering what these two terms represent, and how they can improve your business marketing strategy and increase sales on your ecommerce site ? We will try to clarify in this article and provide you with everything you need to know to succeed.
We live in an increasingly digital age, and having an online store is becoming more and more similar to real life, where potential customers come in and maybe leave without buying anything, or stop in front of the window but then move on, without giving you the chance to interact with them.
But you’ll be happy to know that in the digital version of russia email list these meetings, you have a very effective way to get in touch with users who have viewed or interacted with you without leaving you their contact details.
Interesting, isn't it?
Well, this method is called retargeting, or remarketing.
These are marketing strategies that are essential to the success of your online store, and for this reason you cannot exclude them from your advertising spending plan.
But what exactly are remarketing and retargeting, and how do they work?
shopify logo
Start selling online with Shopify today
Start your free trial
white sneakers
black sneakers
oberlo-sketch
Retargeting and remarketing: FAQ
What is remarketing? Meaning and characteristics
Remarketing (or retargeting) is a form of online advertising aimed at reaching specific audiences characterized by the fact that they have already interacted in some way with your brand on the Internet.