How to combine inbound marketing and emailing strategies

[rabiakhatun785]

Customers no longer consume as they used to; in fact, they aren't even interested in the same information they were a few years ago. This is a very important consideration for any company when implementing a marketing campaign and positioning its product.
To adapt to these consumer habits, there are two very powerful digital marketing tools that allow us to reach consumers and attract their attention in this new reality. These are inbound marketing and email marketing.
But what exactly is inbound marketing ? Inbound marketing is a technique for attracting and converting customers, and most importantly, for building loyalty and getting them to return to enjoy what our company offers. Inbound marketing has four stages:

Email , on the other el salvador mobile database hand, is a means of communication that is far from obsolete. In fact, according to a study by Radicati , email is expected to reach 3 billion users by 2020. It will remain the most widely used means of communication in businesses.

email marketing
Here are 4 tips for effective inbound email marketing:
Know your target customer: The content you write in your email is key to capturing your customers' attention. To do this, you need to understand their tastes, needs, and priorities. Once you have your target customer identified, you should segment them into different groups based on their preferences to ensure you're hitting the mark with your acquisition message.


Send the right email at the right time: It's very important to send your email at the right time. We'll need to send one email or another depending on the stage your customer is in. Furthermore, the message isn't the same when the customer is just getting to know your brand as it is when they've already made a purchase.


Nurture your lead to convert it into a sale: Most of the leads we get don't convert. Many of the leads we have aren't directly looking for a sale, but rather information about products or services that might interest them. Offering the right information in emails is what inbound marketing is all about.


Build customer loyalty: A simple email after a purchase can make the difference between a new customer and a loyal customer. A loyal customer will always return to your company to purchase your products or services whenever they need them.

Once you've reviewed the 4 tips for successful inbound email marketing, it's important to know what mistakes you should avoid .
inbound marketing
Sending emails to the wrong people
It's very important to segment your target audience well so you don't send emails to people who aren't interested in your products or services. Segmenting them saves us from wasting time trying to reach potential customers who will never follow the inbound process.

Not personalizing emails
Personalizing emails is one of the keys to improving our open rate and increasing leads. Potential customers want to read something written by a real person, not a robot. This will increase your leads and allow you to continue with the inbound marketing process.

Emails that are too long
Writing emails that are too long will cause your potential customer to lose interest and stop reading, which translates into the loss of a lead.

These are the main mistakes we make when running an email marketing campaign. We must be very careful when writing an email and choosing the target customer if we want to achieve a good number of leads.
Inbound marketing is necessary today due to the type of consumer behavior. It's vital to understand what your customer needs at each stage of inbound marketing and send the right emails to build customer loyalty.