What are sales channels? How to create a winning sales channel strategy
Posted: Sat Apr 19, 2025 10:22 am
A sales channel strategy allows you to leverage third-party support to sell your products and services. Sales channel strategies are typically implemented as part of business growth efforts. Sales channels can help your business grow in three key ways:
Reach new customers who don't buy directly from the supplier, preferring instead to buy from consultants or resellers.
Sell products through third-party marketplaces and managed service providers, such as Google Shopping or Amazon Marketplace, which can offer bundles to end customers and attract buyers looking for different product options and deals.
Channel programs can help you find business in new geographic regions.
While there's no right answer and sales channels aren't for everyone, sometimes the best way forward is by exploring partnerships and connecting with individuals or other companies who can indirectly sell your products or services on your behalf.
It's essential, however, that if you have a direct sales initiative, your sales channel strategy doesn't conflict with it. Therefore, you should target your sales channels to markets and demographics that your direct sales team can't reach. A company will always benefit from well-designed and complementary direct sales programs and channels.
In this guide, we'll break down everything you need to know bc data hong kong about adopting a channel model, when it makes sense for your business, and give you tips on finding the right partners to work with.
Organize your work with a free Excel template for your sales funnel.
Want to simplify the way you manage sales? Download this free sales funnel template now.
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What are sales channels ? Practical definition
A sales channel, by definition, is the manner or means by which a company offers its products or services to customers.
Reach new customers who don't buy directly from the supplier, preferring instead to buy from consultants or resellers.
Sell products through third-party marketplaces and managed service providers, such as Google Shopping or Amazon Marketplace, which can offer bundles to end customers and attract buyers looking for different product options and deals.
Channel programs can help you find business in new geographic regions.
While there's no right answer and sales channels aren't for everyone, sometimes the best way forward is by exploring partnerships and connecting with individuals or other companies who can indirectly sell your products or services on your behalf.
It's essential, however, that if you have a direct sales initiative, your sales channel strategy doesn't conflict with it. Therefore, you should target your sales channels to markets and demographics that your direct sales team can't reach. A company will always benefit from well-designed and complementary direct sales programs and channels.
In this guide, we'll break down everything you need to know bc data hong kong about adopting a channel model, when it makes sense for your business, and give you tips on finding the right partners to work with.
Organize your work with a free Excel template for your sales funnel.
Want to simplify the way you manage sales? Download this free sales funnel template now.
Work email
Send it to me
Your data is processed in accordance with our privacy notice . You can unsubscribe at any time.
What are sales channels ? Practical definition
A sales channel, by definition, is the manner or means by which a company offers its products or services to customers.