Imagine a company that sells airline tickets online. When creating a product sales strategy, the Marketing department will think about working with SEO and social media. This is very valuable, but it can be enhanced with the use of APIs.
If the same company can integrate its ordering system, searching for information directly from airline websites, it will obtain valuable information. Can you finland mobile database the number of new customers that can be generated through this initiative? Well, that's what Decolar.com does.
APIs have already been recognized by the market as powerful sources of revenue. That is why the Marketing and IT departments need to talk more. If the IT department offers this type of solution to the Marketing department, it is quite possible that it will become a business model.