Keyword search intent
Posted: Sat Apr 19, 2025 5:47 am
Optimize your keyword strategy using the “Search Intent” column. Find out what users are really looking for, such as commercial, transactional, informational, etc.
We also break down keywords to indicate whether they are:
Branded: When users search for a specific brand.
Local : When users search for nearby services or places.
This keyword intent information is available in Site Explorer and Keywords Explorer reports, in Rank Tracker Overview 2.0, and in Site Explorer Overview widgets.
Learn more about keyword search intent →
Site Explorer
SOV + SOTV in the Overview
Do you want to measure your brand's popularity and visibility in organic searches?
The Share of Voice (SOV) metric shows the percentage of traffic your bank data target site receives compared to other sites. Simply add multiple competitors—up to 10!—to the Site Explorer > Overview performance graph.
We also added Share of Traffic Value (SOTV). This metric adds the traffic value (the estimated cost of that traffic if paid for through PPC ads) and that of selected competitors, then shows the percentage occupied by the target site and its competitors.
Calculating content ROI is a complex task in itself. That's why this metric can be used as a proxy to measure the value of your content relative to that of your organic competitors in the market landscape.
We also break down keywords to indicate whether they are:
Branded: When users search for a specific brand.
Local : When users search for nearby services or places.
This keyword intent information is available in Site Explorer and Keywords Explorer reports, in Rank Tracker Overview 2.0, and in Site Explorer Overview widgets.
Learn more about keyword search intent →
Site Explorer
SOV + SOTV in the Overview
Do you want to measure your brand's popularity and visibility in organic searches?
The Share of Voice (SOV) metric shows the percentage of traffic your bank data target site receives compared to other sites. Simply add multiple competitors—up to 10!—to the Site Explorer > Overview performance graph.
We also added Share of Traffic Value (SOTV). This metric adds the traffic value (the estimated cost of that traffic if paid for through PPC ads) and that of selected competitors, then shows the percentage occupied by the target site and its competitors.
Calculating content ROI is a complex task in itself. That's why this metric can be used as a proxy to measure the value of your content relative to that of your organic competitors in the market landscape.