When it comes to segmentation, lists are essential. This includes everyone who follows you. You can then go further and tag them or customize the fields to select your ideal target audience.
Newsletter, English
With Mailchimp, you pay per subscriber. This means that viber data if Linda Jones is on two different lists, she counts as two people. I think that's a little shady and not how a business should operate.
Lists cannot be mixed, and this will only irritate you greatly.
On the other hand, ActiveCampaign has a clear list management feature.
lists, tags, custom fields
There is less rigidity here, so the subscriber is the same no matter where they are in the lists. Additionally, you can segment your lists based on custom fields or tags. These can include location, interests, and more.
ActiveCampaign, with better features and flexibility, is definitely the winner here. You have more freedom and targeting options.
Automation
Almost everyone, new or not, wants to automate the processes they do over and over again. Sure, we already mentioned that Mailchimp isn’t the best at automation, but let’s dive deeper.